Billboard

Dublin's Inner City Organizations Network was given free billboard space (and b&w printing) at prime locations throughout the city, but the deadline for print was 36 hours (!). The point was to make Dublin's more affluent citizens aware of the plight of those whose communities through which they simply drove (or parked) as they headed to their offices in the glass tombs and money shrines of the city's financial district and back to their comfy suburban homes. The campaign worked— media coverage in the Irish Times and on RTE TV were immediate. Concept, art, design, layout, DTP, & print project management by NotLimited.